Storytelling copywriting, for brands & agencies

While I specialise in culture journalism, my copywriting work spans across a range of industries. From travel, lifestyle, health and food, through to education, business, property and insurance, my 300+ clients are as varied as the projects I take on.

I work across both digital and traditional copywriting, on both short and longform copy projects.

Some of my projects include writing the voiceover script for a TedX Talk for a South Australian brand, Shiels Jewellers.

I drafted an eBook for female entrepreneur personality, Grace Lever in Adelaide and prepared sales letters for a Texas coach, Carrie Wilkerson. I rewrote the South Australian Labor Party membership application form, giving it a modern, human-centric touch.

A long-standing Adelaide brand, Police Health, commissioned help guides for their members, Humans of New York inspired stories of people overcoming health issues, and the brand’s new manifesto. I prepared taglines for a health brand campaign, brochures for a new property development, press releases for upcoming events, and retail copywriting for products. 

I have two communications degrees (PR and Journalism), over a decade of marketing experience, including seven years running my freelance writing business. I also hold speciality certifications in travel writing and creative, conceptual copywriting with AdHouse in New York City.

Freelance Copywriter, Adelaide & Globally.

Here are a few examples of how I can help you:

  • Articles
  • Website content
  • Brochures & flyers
  • Newsletters & email campaigns
  • Adverts (print & online)
  • Editorials & advertorials
  • Press releases
  • Taglines, slogans & brand messaging
  • eBooks & ghost writing
  • Brand manifestos (including brand story)
  • Early stage brand values/positioning support
  • Sales letters
  • Landing pages
  • Retail packaging
  • Guides
  • Profiles & interviews
  • Case studies
  • Video scripts
  • Award submissions
  • Media kits
  • AdWords
  • Concepting & ideation.

I’m happy to chat about one-off projects or ongoing work and packages. Browse my copywriting examples and clips, here


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