Copywriting.

Storytelling copywriting, for brands & agencies

While I specialise in culture and travel writing, I’ve written for dozens of industries for copywriting clients. From lifestyle, food and art, business and education, through to health, property and insurance, my 300+ clients are as varied as the projects I’ve worked on.

I’ve partnered with clients for years, as their freelance writer, while others might require ad-hoc support. I was honoured to write the voiceover script for a TedX Talk for a South Australian brand, Shiels Jewellers.

I’ve drafted an eBook for female entrepreneur personality, Grace Lever in Adelaide and prepared sales letters for a Texas coach, Carrie Wilkerson. I rewrote the South Australian Labor Party membership application form, giving it a modern, human-centric touch.

A long-standing Adelaide brand, Police Health, commissioned help guides for their members. I prepared taglines for campaigns, brochures for new property developments, press releases for upcoming events, and retail copywriting for products. 

I work across digital and traditional projects. In 2018, I further developed my creative and conceptual capabilities with AdHouse in New York City.

Freelance Copywriter, Adelaide & Globally.

Here are a few examples of how I can help you:

  • Articles
  • Website content
  • Brochures & flyers
  • Newsletters & email campaigns
  • Adverts (print & online)
  • Editorials & advertorials
  • Press releases
  • Taglines, slogans & brand messaging
  • eBooks
  • Brand manifestos (including brand story)
  • Sales letters
  • Landing pages
  • Retail packaging
  • Guides
  • Profiles & interviews
  • Case studies
  • Video scripts
  • Award submissions
  • Media kits
  • AdWords
  • Concepting & ideation.

I’m happy to chat about one-off projects or an ongoing, monthly package. Browse my portfolio clips and get in touch to ask for samples related to your industry or project type. 

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