Copywriting.

While I specialise in culture journalism, my copywriting work spans across a range of industries. From travel, lifestyle, health and food, through to education, business, property and insurance, my 300+ clients are as varied as the projects I take on.

I work across both digital and traditional copywriting, on both short and longform copy projects.

Some of my projects include writing the voiceover script for a TedX Talk for a South Australian brand, Shiels Jewellers.

I drafted an eBook for female entrepreneur personality, Grace Lever in Adelaide and prepared sales letters for a Texas coach, Carrie Wilkerson. I rewrote the South Australian Labor Party membership application form, giving it a modern, human-centric touch.

A long-standing Adelaide brand, Police Health, commissioned help guides for their members, Humans of New York inspired stories of people overcoming health issues, and the brand’s new manifesto. I prepared taglines for a health brand campaign, brochures for a new property development, press releases for upcoming events, and retail copywriting for products. 

I have two communications degrees (PR and Journalism), over a decade of marketing experience, including seven years running my freelance writing business. I also hold speciality certifications in travel writing and creative, conceptual copywriting with AdHouse in New York City.

Here are a few examples of how I can help you:

• Articles
• Website content
• Brochures & flyers
• Newsletters & email campaigns
• Adverts (print & online)
• Editorials & advertorials
• Press releases
• Taglines, slogans & brand messaging
• eBooks & ghost writing
• Brand manifestos (including brand story)
• Early stage brand values/positioning support
• Sales letters
• Landing pages
• Retail packaging
• Guides
• Profiles & interviews
• Case studies
• Video scripts
• Award submissions
• Media kits
• AdWords
• Concepting & ideation.

I’m happy to chat about one-off projects or ongoing work and packages. Browse my copywriting examples and clips, here.