Storytelling copywriting, for brands & agencies
While I specialise in culture journalism, my copywriting work spans across a range of industries. From travel, lifestyle, health and food, through to education, business, property and insurance, my 300+ clients are as varied as the projects I take on.
I work across both digital and traditional copywriting, on both short and longform copy projects.
Some of my projects include writing the voiceover script for a TedX Talk for a South Australian brand, Shiels Jewellers.
I drafted an eBook for female entrepreneur personality, Grace Lever in Adelaide and prepared sales letters for a Texas coach, Carrie Wilkerson. I rewrote the South Australian Labor Party membership application form, giving it a modern, human-centric touch.
A long-standing Adelaide brand, Police Health, commissioned help guides for their members, Humans of New York inspired stories of people overcoming health issues, and the brand’s new manifesto. I prepared taglines for a health brand campaign, brochures for a new property development, press releases for upcoming events, and retail copywriting for products.
I have two communications degrees (PR and Journalism), over a decade of marketing experience, including seven years running my freelance writing business. I also hold speciality certifications in travel writing and creative, conceptual copywriting with AdHouse in New York City.
Freelance Copywriter, Adelaide & Globally.
Here are a few examples of how I can help you:
- Website content
- Brochures & flyers
- Newsletters & email campaigns
- Adverts (print & online)
- Editorials & advertorials
- Press releases
- Taglines, slogans & brand messaging
- eBooks & ghost writing
- Brand manifestos (including brand story)
- Early stage brand values/positioning support
- Sales letters
- Landing pages
- Retail packaging
- Profiles & interviews
- Case studies
- Video scripts
- Award submissions
- Media kits
- Concepting & ideation.
I’m happy to chat about one-off projects or ongoing work and packages. Browse my copywriting examples and clips, here.