About Me.

Freelance Copywriter, Journalist & Author.

I’m a Freelance Copywriter, Journalist, and Author. I write conversational, human-centered content for a variety of PR, marketing and advertising agencies, as well as editorials and feature stories for media and news outlets, publications, and websites. I specialise in the writing for a broad sweep of industries including Travel, Culture, Lifestyle, Entrepreneurship, Business, and Health.

I’ve had the honour to work with over 300 clients in Adelaide, across Australia, America, Europe, and Asia. Some of my clients include Singapore Airlines, News Corp, Google, TEDx, South Australia Tourism, Travel and Leisure, Food+Wine, SA Labour Party, Broadsheet, and Brand SA.

I’m a trained journalist and copywriter, with a background in marketing and public relations. I’m also a proud member of the SA Writers Centre and the Media Entertainment Arts Alliance – the Australian industry body representing freelance journalists.

My work spans print and online. Whether you’re looking for a one-off, catch-all story, creative copy for your upcoming campaign or you’d prefer me as your ‘resident’ columnist, let’s have a chat.

Oh… and Travel Writer.

My affinity for people and places sparked my focus on travel, narrative-driven storytelling, and the tales that often go untold. My upcoming book, The Inner Fire, explores the the phoenix cycle experienced by all travellers.

Part narrative, part self-help, it’s a psychospiritual journey touching on the notion of home, identity, grief, loss, and reverse culture shock. Peppered with the lives and memories of others who have experienced life-changing shifts, I take readers on an emotional ride through some of life’s deepest, often unexpected, feelings.

At it’s very essence, The Inner Fire is a testament to the human experience.

What was the inspiration for this book? 

What isn’t! 

I’ve travelled to over 50 countries, lived in Bali, and currently call New York City (and Adelaide) home. I continue to ‘journey’ through my creative pursuits, whether it’s my book or a fascinating feature story for a client.

Learn more about The Inner Fire and join my email ‘family’ for updates.


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