I love picking up the pen and going into journo-mode. Having studied both an undergraduate degree in public relations and postgraduate in journalism, I understand both sides of the coin.
Stories that capture the essence of people and places grab me, specifically in the travel, lifestyle and cultural space, in print and online. I’m a regular contributor to the travel section of News.com.au – having curated stories for brands like Royal Caribbean, Japan Tourism, South Australian Tourism Commission, Body + Soul, eBay and Telstra.
Is your agency short on creative or specialised copywriters?
Are you a small business needing a writer for those small but vital social media and website content jobs?
Don’t have the resources for a full-time writer?
I fill gaps and tick boxes in agencies or businesses like yours. Using my PR, marketing and advertising experience, I can quickly step into a copywriting role. Known for my conversational copy with a storytelling style, my words connect, spark emotion and inspire action.
When it comes to online content, you’ve got to be there. And I can help you figure out where ‘there’ is – the place where your customers are. There’s no shortage of platforms to reach your audiences, but figuring out which one to invest time and money into isn’t always simple.
Having worked with dozens of Adelaide brands, I can help develop your content strategies.